TRAI's new rule for OTP message traceability has officially kicked in today, and it's set to provide significant benefits for the country's 1.2 billion mobile users. This regulation was introduced by the telecom authority to help combat fraud that occurs through SMS messages.
In simple terms, it means that tracing the sender of any commercial message will become easy. This will help block fraudulent messages from reaching users' phones right from the network. With this system in place, if a message is sent by a scammer, it will be prevented from being delivered. This way, the risk of falling victim to scams will be reduced, and telecom companies will need to know the complete path of every message that arrives on your phone.