India's public broadcaster Prasar Bharati has launched its own OTT platform named Waves at the International Film Festival of India (IFFI) 2024. The platform will feature a lineup of 38 live channels including entertainment networks like B4U, SAB Group and 9X Media.

 It also features a plethora of news channels including NDTV India, ABP News, News24, Republic, News Nation and India Today. The newly launched OTT platform will also show all channels of Doordarshan and Akashvani channels.

Apart from live channels, Waves will also feature a variety of on-demand content including films, games and a dedicated section for live events. The official launch of the platform took place at IFFI on Wednesday. Earlier this year, Prasar Bharati invited TV channels to join the platform, where the participating broadcasters get 65 percent of the ad revenue while Prasar Bharati keeps the remaining 35 percent.