Returning clothes bought online is not only an unnecessary burden for customers, it is also a huge business loss for retailers. To address this issue, Flipkart-owned fashion platform Myntra has come up with an innovative idea, wherein local tailors will act as delivery agents and if required, will do the alterations at customer’s doorsteps.

This move will help Myntra reduce the return on sale which makes up for nearly 15-20% of all merchandise sold for the online industry. This is the first time tailors will act as delivery agents, pick up products from the warehouse and deliver at customers doorsteps. The Bangalore-based fashion etailer has rolled out the initiative in Delhi-NCR recently and will soon be moving to other places, particularly Tier-2 and 3 cities.

Returning clothes bought online is not only an unnecessary burden for customers, it is also a huge business loss for retailers. To address this issue, Flipkart-owned fashion platform Myntra has come up with an innovative idea, wherein local tailors will act as delivery agents and if required, will do the alterations at customer’s doorsteps.

This move will help Myntra reduce the return on sale which makes up for nearly 15-20% of all merchandise sold for the online industry. This is the first time tailors will act as delivery agents, pick up products from the warehouse and deliver at customers doorsteps. The Bangalore-based fashion etailer has rolled out the initiative in Delhi-NCR recently and will soon be moving to other places, particularly Tier-2 and 3 cities.