Huge investments, consistent ratings, unparallel consumer satisfaction, massive brand imagery and never-seen-before returns, these are just a few traits of the Indian Premier League that drew its comparisons with the NBA in the United States and the Premier League in the United Kingdom. Already a rich sport in India, cricket is about to get richer this year with Star India set to reimagine IPL 2018 by engaging more fans across the country. The league will be broadcast live in six different languages targeting an unprecedented reach of 700 million fans across TV and Digital. One of the richest sports events across the globe, IPL has gone through its fair share of ups and downs. It has witnessed match-fixing scandals and off-field controversies aplenty. But, IPL has managed to keep itself going through thick and thin and yet get a huge amount of money, turning BCCI into a superpower in world cricket.
According to the data provided by BCCI, the Indian Premier League (IPL) contributed Rs 11.5 billion ($182 million) to India’s Gross Domestic Product (GDP) in 2015. In that season, a total of 60 matches were played between 8 franchises over 44 days in 13 host venues in 12 cities across the country. The data was compiled by KPMG Sports Advisory Group through an economic survey which revealed that the economic output associated with IPL in India stood at Rs 26.5 billion ($418 million).

Huge investments, consistent ratings, unparallel consumer satisfaction, massive brand imagery and never-seen-before returns, these are just a few traits of the Indian Premier League that drew its comparisons with the NBA in the United States and the Premier League in the United Kingdom. Already a rich sport in India, cricket is about to get richer this year with Star India set to reimagine IPL 2018 by engaging more fans across the country. The league will be broadcast live in six different languages targeting an unprecedented reach of 700 million fans across TV and Digital. One of the richest sports events across the globe, IPL has gone through its fair share of ups and downs. It has witnessed match-fixing scandals and off-field controversies aplenty. But, IPL has managed to keep itself going through thick and thin and yet get a huge amount of money, turning BCCI into a superpower in world cricket.
According to the data provided by BCCI, the Indian Premier League (IPL) contributed Rs 11.5 billion ($182 million) to India’s Gross Domestic Product (GDP) in 2015. In that season, a total of 60 matches were played between 8 franchises over 44 days in 13 host venues in 12 cities across the country. The data was compiled by KPMG Sports Advisory Group through an economic survey which revealed that the economic output associated with IPL in India stood at Rs 26.5 billion ($418 million).