Having spent over a decade in Hyderabad, Puja Singh moved back to Bokaro in Jharkhand after her marriage. Singh had been running an independent apparel store which she had started on a modest capital but had to shut shop as she moved cities. Singh never went back to opening another physical store; instead, she opted to sell her wares using the popular messaging app WhatsApp and social media platform Facebook, as a re-seller. With the online retail market growing in the country, Indian women homemakers like Singh are increasingly using social media to take advantage of the e-commerce boom and reach customers.
Having spent over a decade in Hyderabad, Puja Singh moved back to Bokaro in Jharkhand after her marriage. Singh had been running an independent apparel store which she had started on a modest capital but had to shut shop as she moved cities. Singh never went back to opening another physical store; instead, she opted to sell her wares using the popular messaging app WhatsApp and social media platform Facebook, as a re-seller. With the online retail market growing in the country, Indian women homemakers like Singh are increasingly using social media to take advantage of the e-commerce boom and reach customers.
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