Home-grown FMCG firm Godrej Consumer Products Ltd (GCPL) is focusing on rural areas and out-of-home category to drive growth of the home insecticides business in the domestic market. “Rural” and ‘out-of-home’ would continue to be our focus areas. ‘In house’ is our main forte and we would continue to get share from it. But in all the area, rural would be our big focus,” said GCPL Business Head Sunil Kataria to PTI.               

Home-grown FMCG firm Godrej Consumer Products Ltd (GCPL) is focusing on rural areas and out-of-home category to drive growth of the home insecticides business in the domestic market. “Rural” and ‘out-of-home’ would continue to be our focus areas. ‘In house’ is our main forte and we would continue to get share from it. But in all the area, rural would be our big focus,” said GCPL Business Head Sunil Kataria to PTI.