Facebook - the social media company that owns Instagram and WhatsApp - seems done with its household name. According to a new report, Mark Zuckerberg-led Facebook is planning to change its name to something that will show the company’s commitment towards building a sort of metaverse of services. Simply put, Facebook does not want to be known as just a social media company anymore and the identity change might be its best bet.

As reported by The Verge, citing people privy to the development, the plans for the name change could be the centre of Mark Zuckerberg’s address at Facebook’s annual Connect conference, slated to take place on October 28. This may mean the rebranding may happen within October. A different identity for Facebook, however, will not directly affect users because Facebook is still likely to continue as a social media platform. The main purpose, as highlighted in the report, will be to shun the social media label and be rid of all the controversies with the new name.

Facebook - the social media company that owns Instagram and WhatsApp - seems done with its household name. According to a new report, Mark Zuckerberg-led Facebook is planning to change its name to something that will show the company’s commitment towards building a sort of metaverse of services. Simply put, Facebook does not want to be known as just a social media company anymore and the identity change might be its best bet.

As reported by The Verge, citing people privy to the development, the plans for the name change could be the centre of Mark Zuckerberg’s address at Facebook’s annual Connect conference, slated to take place on October 28. This may mean the rebranding may happen within October. A different identity for Facebook, however, will not directly affect users because Facebook is still likely to continue as a social media platform. The main purpose, as highlighted in the report, will be to shun the social media label and be rid of all the controversies with the new name.