Doordarshan, the autonomous public broadcaster, has changed the colour of its logo from red to a distinct orange shade, sparking criticism from the opposition camp. DD News, the English news channel of Doordarshan, revealed the logo while sharing a new promotional video on X recently.

The new logo faced criticism online with several users pointing out that it was saffron and the move came right ahead of elections. Trinamool MP Jawhar Sircar, former boss of Doordarshan's parent organisation, too said it hurts to see the "saffronisation" of Doordarshan's logo just before elections.

"National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel - it's not Prasar Bharati any more - it's Prachar Bharati," he said in an online post.

Congress's Manish Tewari, who was the Information and Broadcasting Minister from 2012 to 2014, alleged the logo colour change was the government's attempt to capture government institutions.