India captain Virat Kohli's popularity and power has been captured in the latest list of the world's most valuable athletes released by Forbes on Wednesday. The brand value of athletes is their earnings (excluding salary and bonus from their sport and all investment income), minus the average income of the top 10 athletes in the same sport.
Kohli's brand value is higher than football legend Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry. Roger Federer tops the list, while Cristiano Ronaldo features at the number four spot.

India captain Virat Kohli's popularity and power has been captured in the latest list of the world's most valuable athletes released by Forbes on Wednesday. The brand value of athletes is their earnings (excluding salary and bonus from their sport and all investment income), minus the average income of the top 10 athletes in the same sport.
Kohli's brand value is higher than football legend Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry. Roger Federer tops the list, while Cristiano Ronaldo features at the number four spot.