The Bharatiya Janata Party (BJP) spent at least Rs 39,41,78,750 on around 80,667 political advertisements through Google between January 1 and April 11, according to statistics from Google’s Ads Transparency Center.
Uttar Pradesh, Odisha, Bihar, Maharashtra, and Rajasthan were the top five targeted states in terms of ad spending by location shown, with the BJP’s ad spend crossing Rs 2 crore for each of these states since the start of 2024, per Google’s insights.
