Bharti Airtel on Friday raised tariffs for all its prepaid and postpaid users in a bid to shore up average revenue per user (ARPU), a day after rival Reliance Jio raised rates by 12-15%. It added that Airtel will also revise its mobile tariffs from July 3.
"We have ensured that there is a very modest price increase (less than 70 paise per day) on the entry level plans, in order to eliminate any burden on budget challenged consumers," the telco added.
“Bharti Airtel has maintained that the mobile Average Revenue per User (ARPU) needs to be upwards of INR 300, to enable a financially healthy business model for telcos in India,” Airtel said in a media statement.
