Apple is expected to launch a slew of new products at its Cupertino headquarters in California. The event, to be hosted at the Steve Jobs theatre on campus, will herald a new era for the iPhone maker as it enters the fast-growing global content streaming market.

Apple has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu.

The live streaming video is stylised to look like a television set, and has been switching between a handful of different angles of the Steve Jobs theatre.

Apple TV video streaming service will give users access to content from service providers such as HBO, Showtime and Starz for a monthly subscription of $9.99 (Rs 700 approximately) per month. Apple is expected to launch its own original content on the platform as well. Some Apple staffs are reportedly hailing the new platform as Netflix-killer. Interestingly enough, Netflix is not going to be part Apple’s new platform. Apple News is expected to be quite similar to Texture magazine app which Apple acquired last year.

Apple is expected to launch a slew of new products at its Cupertino headquarters in California. The event, to be hosted at the Steve Jobs theatre on campus, will herald a new era for the iPhone maker as it enters the fast-growing global content streaming market.

Apple has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu.

The live streaming video is stylised to look like a television set, and has been switching between a handful of different angles of the Steve Jobs theatre.

Apple TV video streaming service will give users access to content from service providers such as HBO, Showtime and Starz for a monthly subscription of $9.99 (Rs 700 approximately) per month. Apple is expected to launch its own original content on the platform as well. Some Apple staffs are reportedly hailing the new platform as Netflix-killer. Interestingly enough, Netflix is not going to be part Apple’s new platform. Apple News is expected to be quite similar to Texture magazine app which Apple acquired last year.