Sylvester daCunha, the creator of Amul's enduring 'Utterly Butterly' girl, passed away in Mumbai. A dairy co-operative based in the western state of Gujarat, is one of the largest milk producers in the world. Jayen Mehta, Amul's managing director tweeted about daCunha's death, saying 'the Amul family joins in mourning this sad loss". Expressing grief, he said, "Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai A doyen of Indian advertising industry who was associated with Amul since the 1960s. The Amul family joins in mourning this sad loss@RahuldaCunha."