Amul paid a heartfelt tribute to the legendary singer by sharing a monochromatic doodle. It shows three sketched figures of Lata Mangeshkar, each from three different phases of her life. In one, she is seen singing with a mic stand. In another, she has a veena in her hands. The third image is a framed picture of a young Lata. On top of the pic, the tagline reads, "Hum jahan jahan chalega aapka saaya saath hoga," in reference to one of her famous songs, Tu Jahan Jahan Chalega Mera Saaya Saath Hoga from the 1966 cult classic Mera Saaya.